Stop #3: Arizona. (Third Time's Always the Charm!)

Phoenix. For being in the middle of the desert, there's sure a lot going on. And driving into town, we noticed an Arizona State Prison sign that said, "Do not pick up hitchhikers." That one was pretty easy for us to follow: Our truck is already full of Hydrating Eye Creme.

The PGA isn't the only big name that draws the crowds in Phoenix these days. There's also Rita Davenport. As the company president AND resident rock star, she really knows how to get Arbonne fans on their feet and ready to rock. Imagine what she could do with an electric guitar? Her sister Euphiazene was in the house, too, proving that southern belles and Arbonne go hand in hand.





The event was super packed. There were tons of people here. Think of NTC, just scaled down a bit.

The ladies in attendance had a lot to say about FC5, including this gem, "Thank you for creating a dummy-proof product line. The product names are so telling. Purifying Cleanser + Toner purifies and tones!" (Mental note to self: Don't bring Consultants around the office too often, they might steal my job writing about the products.)

There were a lot more men at this venue, too. I'm convinced it's 'cause Rita was here. Yep, had to be that. We need to figure out how to get her to come to every stop. And as we keep finding out in every city, people really love the product.

Our ace photographer, Jon, who helped capture the new look of FC5, was on hand to record some of the magic in Phoenix. So if you see him coming your way, relax and smile...he'll make you look really good. After all, look what he did with the latest Product Catalogue.

















So Phoenix was our third stop of the Tour and we're just getting started. I think we're getting the hang of this format. I like seeing what's going on in the field. Meeting excited Consultants and Clients. Seeing the reactions. Helping to spread the love. And most importantly, spending way too much money on overpriced chocolate bars at these hotels. Dang. I ought to see if they'll trade me straight across for some Nurturing Day Lotion.





Okay, we're off to see how big Texas really is.

Until next time...

Putting FC5 on the map...one city at a time

Round 2. Carlsbad. We've just started this phenomenal nationwide Road Tour to promote the new FC5 line, and everyone here is amped up. Staff from every department at the Home Office have volunteered to help support the tour, along with several local Arbonne Consultants, who are possibly more amped up than us. And even though we're only 60 miles south of headquarters, it feels like we're with Jack Kerouac and off for the adventure of our lives.

So, the Arbonne truck rolled into Carlsbad, just north of San Diego, and we took La Costa Resort by storm. If you've never been, La Costa is a high-end resort with perfectly manicured lawns and south-of-the-border romantic architecture. It's the place where couples in your neighborhood go every other weekend for drinks and maybe a round of golf. (And if they're lucky, a massage.)

Once we arrive, we start setting up the booths and display cases. And believe it or not, it’s looking even better than in Anaheim. The scent of fresh science is wafting through the air and the soundtrack is playing and things are humming.


After the first round of volunteers showed up and went through the training session and facilities tour with Director of Creative Services and FC5 mastermind, Mark Patterson and Sr. VP Warehousing & Distribution, Richard Estalella, it was on.


The crowd had arrived. And sure enough, the booths were packed with lines of Consultants and guests. It’s pretty amazing to see the reaction everyone is having about FC5. They love the look, the smell, the price, the new Web site, the videos, everything.




In fact, many people I talked to said if they had brought 100 guests each they are certain that they would have signed up as Consultants. They're that confident that this new line will attract new people. They can’t wait to start sharing the wealth. Why, one Consultant I met brought two inactive Consultants out of hiatus just by bringing them to the event. They walked out after placing a big FC5 order on the Web site.

And in-between the product testing, there were superb Opportunity Presentations from a few local leaders, Amme and Chris Weilert, and Sandra and Ted Tillinghast. It was really cool to hear all of their stories of success and trial. They’re all great examples of how we can all have an incredible lifestyle.



So, let me know what you thought of the event. Write a comment. Check out the link at one of the FC5 computer towers at the event or hit the link on Arbonne's corporate site.

Ooops, that was Richard calling my name—he must have quit e-mailing on his BlackBerry long enough to shout my name. I'd better help finish packing up the truck. I just wanted to jot down a few thoughts.

See you in Arizona.

Arbonne hits the road and rolls into Anaheim

You’d think that with this many excited women at the Hyatt in Anaheim, somebody must’ve spotted George Clooney and Brad Pitt.

Usually it’s Disneyland and A-listers who draw the crowds and bring the masses to this town, but today…it’s the Arbonne Road Tour featuring the new FC5™ line. Over one thousand Clients, Consultants and guests showed up at the Hyatt and found a truck and trailer full of new FC5 products, a gigantic ballroom decked out with flat-screen TVs playing FC5 videos, computer stations featuring the new FC5 site, ultra-modern white display cases that bring shame to anything at Macy’s and Nordstrom, and hip music blaring through the loud speakers.

It was like the birthday party you always wanted. Only, in a bigger house, with a better soundtrack, and your entire high school showed up.



Arbonne’s latest innovative introduction—FC5—is really making an impact. I wish I would’ve counted how many times the same group of women came back to try the Ultra-Hydrating Hand Crème (good thing we had dozens of boxes on hand). Or to pull the lid off the Nourishing Daily Shampoo just to get another whiff. Or to grab their friends with excitement and point the second Rita walked into the room.





And not only that, but local Arbonne field volunteers came to help answer questions and staff the booths. They were awesome. It’s easy to see why the business is in good hands, literally. And get this: One volunteer flew all the way here from Dallas just to get a head’s up on what to expect when the Tour hits Texas. Talk about dedication! Oh man. It’s one thing to volunteer in your own neighborhood. But to hop on a plane and jet across the country? Wow.



This is just the first stop of the company’s first major road tour. And by the looks of things, it’s going to be one gigantic party at every city.

And that reminds me; I’d better grab my bag. I just heard the truck engine start up. Looks like we’re off to San Diego!

Feel free to share your experiences and add your comments right here on the blog. Just click on the "comments" link listed below.

See you at the next event.